International Festival of Brand Experience
04 | Der Neustart 18-01-2022

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Dr. Christian Coppeneur-Gülz

CEO ExpoCloud GmbH

12:30 – 13:00 | Keynote Lounge 2
Data as the raw material for live communication – what we can learn from Google & Co.

With a clear focus on process optimisation, automation and measurability, online marketing is increasingly expanding its share of the marketing mix. The effectiveness of live marketing is never called into question, but the industry still needs to provide quantitative evidence for it. Learn how new technologies from the Internet of Things (IoT) and the increasing digitalisation enable the live marketing industry to automate processes, enhance efficiency and measure the effectiveness of the measures implemented. Do we really want to leave the stage to Google & Co.?

Profile
After studying business administration in Vallendar, Rome and Los Angeles, Christian Coppeneur-Gülz earned his doctorate in business informatics and information management at the WHU – Otto Beisheim School of Management. With a focus on digitization, process optimization and cost reduction in live communication, Dr. Christian Coppeneur-Gülz developed ExpoCloud, the leading event marketing automation platform with over 7,000 international users. Whether cloud-based business intelligence, automated visitor measurement or AI-based content control – his pioneering spirit is revolutionizing the industry. Dr. Christian Coppeneur-Gülz is a sought-after keynote speaker and regularly gives lectures on the digital transformation of the live-marketing industry. He is the author of the standard work “Event Resource Management”.