Director Digital Strategy at fischerAppelt, live marketing GmbH
12:00 – 12:30
Let the fun begin – Micro-amusements in Marketing, PR and Events
Christian Clawien | fischerAppelt, Eyke Erk Schröder | fischerAppelt
Stage: KEYNOTE LOUNGE 2
Format: Power presentation
Track: No Borders
What can we learn from theme parks, hybrid events, science centres and innovative brand presentations to attract increased attention and intensify customer relationships with brands? Using new technologies, micro-amusements unite on- and offline worlds with each other and ensure high attention levels and sustainable engagement at a reasonable cost. We demonstrate the creative use of content and technology and explain the philosophy behind these special, usually temporary installations and events.
Profile
Christian Clawien has served as Director Digital Strategy at fischerAppelt since 2014, and prior to this position had worked for Interone (BBDO) for several years. His focus is on strategies for digital communication and social media. As a Mister Wong co-founder he developed one of the first Whatsapp-based communication campaigns in Germany and has received several awards for digital installations at re:publica. Privately, he publishes the magazine NEW-D which deals with the impact of digitisation on society.