International Festival of Brand Experience
05 | Der Aufbruch 11.01.2023

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Brigitte Nußbaum

CEO trendhouse event marketing GmbH

15:30 – 16:45 | Bedroom Stage
Society in transition – how gender equality is changing the industry

Natascha Hoffner | Regina Mehler | Brigitte Nußbaum | Ulrike Tondorf | Isabel Varell | Moderation: Kerstin Wünsch

Diversity and demographic change are transforming society and causing companies to focus more intensively on the issues of gender equality and the promotion of women. Even though diverse management teams are frequently more innovative and more successful, women are still woefully underrepresented in executive management and earn less than their male colleagues. What will it take to advance gender equality in society, in companies and in the event industry? What role does the visibility of women play? What does it look like on the stages and behind the scenes at events?

Born on 25. October 1966 in Munich, grew up there and went to school and graduated from high school +++ 1986 apprenticeship as advertising clerk at Dow Corning, in Munich +++ 1988 stay abroad as advertising clerk in Paris +++ study of communication sciences at the Ludwig-Maximilian-University Munich, degree Magister Artium 1993, subject of thesis: “The development and structure of broadcasting in France” +++ Entry into the event industry: 1993/94 Establishment of the event department at Radio Charivari in Munich +++ Foundation of trendhouse EventMarketing in 1994, first as a GbR, then as a GmbH in 1998 +++ Passionate commitment to young professionals. Lectureships: University of Munich (since 2001), IHK Munich (since 2003), Berufsakademie Ravensburg (since 2004), Campus M 21 Munich (since 2010) +++