International Festival of Brand Experience
04 | Der Neustart 18-01-2022

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Bettina Otto

Creative Director und Member of the Executive Board
BLAUEPFERDE Design & Erlebniskommunikation

14:00 – 14:30 | Fresh Club Interactive
Passion and the willingness to suffer

Completely overrated or an essential prerequisite for excellent results? Mediocrity rules! Subjective perception or fact? And if mediocrity actually rules, why? Incompetence? Is there a lack of appreciation? Recognition? Appropriate goals? Or is the problem simply a lack of willingness to suffer, a lack of willingness to dedicate oneself passionately to a cause? Even if – and especially when – it becomes arduous? Bettina Otto, the creative director at BLAUEPFERDE and a lecturer at the Academy of Fine Arts in Munich, will take up this theme in her Interactive Impulse presentation. Using her own biography as an example, she demonstrates impressively how passion makes itself known, what it can achieve and what the causal relationship is between the willingness to commit yourself passionately to a goal and achieving success. So why is it still worth it to push yourself to your limits?

Profile
After her studies at the Accademia di Belle Arti Bologna and the University of Applied Sciences Augsburg, the graduate communication designer started her career in the Condé Nast Verlag before leading a design team at KMS Team for eight years. After that BLAUEPFERDE München Design und Erlebniskommunikation, where she is responsible for the design division of the is responsible. She brings a well-founded expertise in brand design with her and stands for a uncompromising thinking out of the brand. Bettina Otto is one with more than 20 national and international international awards for outstanding creative talent. She is a member of the jury of the CDP and the Berliner Type and member of the DDC. In addition, she has held a teaching position at the Academy of Fine Arts in Munich.

Photo Credit: Birgit Hart