Founder & CEO of 42ponies* GmbH
14:15 – 14:45
Connectivity instead of advertising: a provocation by Annabelle Atchison and Helge Thomas
Stage: 70s STAGE
Format: Provocation
Track: Individuality
Trust in companies and their advertising messages has never been as low as it is today. The consequence: marketing increases the obtrusiveness of advertising. The two creative minds show why this is the stupidest of all ideas, using inspiring examples.
Profile
Annabelle had her first e-mail address at AOL at the age of 13. She has lived and loved online since then. As a Microsoft social media lead she has turned passion into her profession. Since 2015, she has been the CEO of 42ponies*, the agency for communication and digital business, helping companies to design their marketing for holistic success. Areas of focus: B2B social media marketing and social advertising.