06 | BrandEx 2024
17.-18. JANUARY 2024

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Anika Hannig

Continental Reifen Deutschland GmbH

Statement
“From brake to accelerator – the Corona crisis was first a curse, then a blessing for live communication: While events, trade shows and other live formats had to be almost completely canceled in 2020, the industry picked up speed again in 2021. Purely virtual formats and hybrids in particular have gained in importance. In a very short time, new concepts were taken out of the drawers, tested and further developed, which without the pandemic would probably have lived a lonely existence in office desks for a very long time. I’m particularly excited about these new approaches, concepts and formats – and convinced that they will accompany, refresh and advance the live communications industry in the long term.”