EPLAN GmbH & Co. KG
For me, live communication is far more than simply staging trade fairs or events. It creates spaces for engagement – places where people can connect with one another, exchange perspectives, learn from one another and shape the future together. Successful experience designs provide direction, encourage dialogue and participation, and lay the foundations for messages to have a lasting impact.
That is precisely why brand experience projects fascinate me. I am inspired not only by the creative idea, but above all by the question: how does it become a meaningful experience? How do spaces emerge that connect people, brands and themes? How does communication translate into real impact?
I had the privilege of taking to the stage as a speaker at the very first BrandEx in 2019. Returning today as a jury member and being able to recognise outstanding projects from a new perspective is a real ‘full-circle’ moment for me.
Angela Gomes Ribeiro has more than 20 years’ experience in the B2B brand experience, events and communications sector on the corporate side – across various industries and organisations of all sizes. She has been responsible for national and international trade fair, event, showroom and brand experience projects, and has overseen complex initiatives at the interface between strategy, organisation and implementation.
She has first-hand experience of the realities of demanding brand experience projects: budget management, internal coordination, stakeholder and expectation management, and the selection and supervision of external partners. She understands what it takes to successfully deliver projects under high demands and tight deadlines – with the aim of creating experiences that have a lasting impact and achieve measurable results.
Alongside her role as Senior Coordinator for Live Marketing at a software company, she volunteers as curator of the exhibition project ‘Pionierinnen & Erbinnen’.