International Festival of Brand Experience
04 | Der Neustart 18-01-2022

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Andrea Barcaro

Director of Corporate Communications, Uniplan Shanghai

12:30 – 13:00 Uhr | Bedroom Stage
Brand Experience in China – Success on an equal footing
Christian Zimmermann | Andrea Barcaro

Immersion is the magic word intended to spark our passion. Modern technologies enable us to immerse ourselves in parallel worlds and promise mind-blowing brand experiences. That’s the theory, anyway. But what does it look like in practice and how will it work in the future? The study entitled ‘Beyond Realities’ provides answers to these questions. After an entertaining introduction, experts from the fields of psychology, technology and art discuss the results of the study and give their opinions on our opportunities for using augmented realities in corporate communications.