TIMELINE

Program (PDF)

8:00 – 10:30

by cateringmanufaktur

RAYY GmbH
Stage: MAIN STAGE
Moderator: Anja Backhaus

Charles Bahr | tubeconnect media UG
Stage: MAIN STAGE
Format: Power presentation
Track: Supranormal

In 2019, the challenge of understanding usage habits and subcultures among teenagers is becoming increasingly difficult, let alone creating trends that will be enthusiastically embraced by Generation Z. At the age of 16, Charles Bahr is a member of this target group and thanks to founding his own agency knows exactly what interests the target group. In his presentation, he reports on what trends and topics are relevant in 2019 and how a holistic marketing strategy can be adapted to Generation Z as well, even if teens are not the core target group.

Dr. Steffi Burkhart | Human Capital Evangelist
Stage: MAIN STAGE
Format: Power presentation
Track: Cultural Change

By 2030, there will be a shortage of roughly eight million young professionals in Germany and the global war for talents hasn’t even started in earnest yet. Many German companies are not properly prepared for this. Thus, it is all the more important to expand the talent pool at management levels to 100%, for example, instead of focussing on only 50 per cent of the talent pool – namely on the male end. That’s an error in the system that also increasingly annoys and frustrates talented women who want to pursue careers. In the global employee crisis, that’s a mistake companies can’t afford to make any more. Steffi Burkhart shows how cognitive distortions negatively influence the recruitment and promotion of young female talents and how companies can counteract these.

11:15 – 11:45

Robert Levenhagen | InfluencerDB Tech GmbH & Co. KG
Stage: URBAN STAGE
Format: Power presentation / Talk
Track: Staging

Influencer marketing and influencer relations now play the leading roles in the marketing mix. However, their coexistence with events and trade shows is more than merely a marriage of convenience. Visitors attending this panel will learn about cases, methods and approaches that successfully combine these disciplines.

Matthias Schultze | GCB German Convention Bureau e.V.
Stage: URBAN INTERACTIVE
Format: Power presentation
Track: Cultural Change

This presentation gives participants insight into the most important research results from the ‘Future Meeting Space’ project, which highlights new paths in event planning. Among other things, the participants learn about current and future meeting scenarios and requirements for events, what factors are crucial to success and how these mutually influence each other. In addition, they learn about the different types of participants and how the use of various methodological and technological elements of events affect knowledge transfer, learning success, networking and experiential value in these participants.

Kerstin Wünsch | tw tagungswirtschaft, Karin Ruppert | FAMAB e.V., Sabine Loos | Westfalenhallen Dortmund GmbH, Bettina Metz | UN Women Nationales Komitee Deutschland e.V.
Stage: NATURE STAGE
Format: Meetup
Track: Cultural Change

Join us to talk and think about our new initiative: „She Means Mentoring”, a mentoring initiative for the events industry to aim for gender equality. “She Means Mentoring” is inviting women all over the world to support each other and to empower young women.

Christine Mack | Yoga Teacher
Stage: NATURE INTERACTIVE
Format: Mindful Movement Session
Track: Individuality

A long day at the festival with presentations and workshops poses physical and mental challenges in equal measure. Mindful Movement Sessions, inspired by simple yoga sequences, energising breathing exercises and mindfulness-based meditation, offer the perfect balance for body and mind. This special form of encounter (with yourself and other participants) will help you to process information better. In addition, the sessions enhance your awareness of your body and your ability to concentrate. The 30-minute sessions can be done in normal clothing and without any prior knowledge or experience in the techniques. All equipment will be provided.

Claudia Michalski | OMC GmbH 
Stage: INDUSTRIAL STAGE
Format: Interactive stimulus
Track: Individuality

Many managers experience a desire for greater individuality after a few years on the job. The rigidly structured daily work, controlled by someone else, feels like a huge burden. How can you put greater individuality into practice, develop personal branding and finally become authentic in your profession?

Sascha Poddey | music4friends I entertainment gmbh
Stage: INDUSTRIAL INTERACTIVE
Format: Power presentation
Track: Cultural Change

or: how to run of the most successful agencies for musicians & djs? Why does XING award a booking agency with their NEW WORK AWARD? Is it really possible for a band to work with the SRCUM method? And who wins: method or personality?

Jonathan Geyer | Full Moon Group GmbH
Stage: 70s STAGE
Format: Power presentation
Track: Cultural Change

The current pitch culture doesn’t create enough added value for agencies or for customers. Only a paradigm shift initiated by the industry itself can generate a fertile environment for fruitful encounters. A new value system defines the attitude of the industry and creates alternative encounter formats.

Frank Sonder | foresee GmbH, Clemens Arnold | 2bdifferent
Stage: 70s INTERACTIVE
Format: Power presentation / Talk
Track: Cultural Change

If you haven’t got a clue just stop and think
The success story of the free markets began with great promise. Competition brought sustained growth and prosperity. That’s over. The ‘hidden persuaders’ overdid things. The economic and environmental consequences are now coming home to roost. Our imperial lifestyle is not invisible. This presentation is a rant against pseudo-innovation and the terror of consumerism. It’s time for a new kind of communication!

TRANSPARENT COMMUNICATION INSTEAD OF FLOODS OF ADVERTISING – THE SUSTAINABILITY REPORT
More and more spending for ever-shrinking results in the circuses vying for attention. Communication in the sense of a sustainability report is a much more efficient means of presenting one’s image credibly and transparently. The presentation provides an overview of the reporting standards and shows the options for implementation using the example of the German Sustainability Code.

Alexandra Pengler | Vocal Coach
Stage: FUTURE STAGE
Format: Interactive stimulus
Track: Multi-Sensory Experiences

As an experienced singer and vocal coach she has been travelling around the world for years, meeting a very diverse clientele. Leaders can quickly achieve success and consciously use their voice to really convince an audience.

Stage: FUTURE INSTALLATION
Format: Installation
Track: Supranormal

Artificial Blues – In their discussions on machine learning and artificial intelligence, the former students Christina Brandl, Kerstin End, Kevin Jung and Jochen Wiech painted a scenario that’s not at all improbable: Five industrial robots projected onto screens perform identical work steps to a traditional ‘work song’. When the robots ‘feel’ unobserved (face tracking), they develop lives of their own and integrate playful movements in their everyday work. The designers described this will to break out of the stupefying monotony in the future as follows: a time when machines are intelligent, learn things of their own accord but still submit to humans – due to a power imbalance between the creators and the created.

VOK DAMS Events + Live-Marketing: Christopher Werth
marbet Marion & Bettina Würth GmbH & Co. KG: Simon Stahl / Marco Ertz
facts and fiction GmbH: Andreas Horbelt
Oliver Schrott Kommunikation GmbH: Alexa Küddelsmann

Stage: FRESH STAGE
Format: Pitch
Track: Fresh

Mirror, mirror on the wall… Agencies have a maximum of 5 minutes each to present 5 charts and themselves to young creative talents.

marbet Marion & Bettina Würth GmbH & Co. KG: Thomas Kappler
PHOCUS BRAND: Eva Köhler
Oliver Schrott Kommunikation GmbH: Alexa Küddelsmann & Jana Marcinkowski
VOK DAMS Events + Live-Marketing: Sabrina Musenbrock
Studieninstitut für Kommunikation GmbH
Kai Janssen

Stage: FRESH INTERACTIVE
Format: Coaching
Track: Fresh

Application check: Selected professionals from the industry review cover letters, CVs and application portfolios and provide valuable tips.

Christopher Bauder | WHITEvoid interactive art & design
Stage: KEYNOTE LOUNGE 1
Format: Power presentation
Track: Space

How can we create spaces and situations, specific content or abstract light art that encourages encounters with other people?! Artist and creative director Christoph Bauder provides answers to this question using examples from his own work in the areas of branding, culture and art.

Prof. Ulrich Wegenast | Film- und Medienfestival gGmbH
Stage: KEYNOTE LOUNGE 2
Format: Power presentation
Track: Space

The congress known as ‘Raumwelten – Platform for Scenography, Architecture and Media’ has been intensively examining the interfaces of a wide range of media with real, built spaces for seven years. Using selected examples from culture and industry, the speaker shows how animation, games and virtual reality are increasingly expanding real space and making it into a place of immersion and narration.

12:00 – 12:30

Prof. Florian Käppler | KLANGERFINDER GmbH & Co KG
Stage: URBAN STAGE
Format: Sound Experience
Track: Multi-Sensory Experiences

Listen carefully! Even the quietest space has its own specific sound, a sort of acoustic aura – and every apparently unimportant sound needs its space in which it can make itself heard. The sound thereby inevitably changes a space, just as the space itself makes a sound what it is. From this close relationship, a wide range of issues arises with regard to hidden potential: What ‘sonic spaces’ do we want to inhabit in the future? How should the spaces sound in which we learn, sleep, work or experience an exhibition? Florian Käppler raises your awareness of sound for scenography, design and media. During this process, he presents exciting sound phenomena based on his own work, such as the ‘Songlines’ exhibition of the artist Björk at the Metropolitan Museum of Art in New York and the sound of future mobility.

Bühne: 70s INTERACTIVE
Format: Dialog
Track:

Space for unaffomed topics

Moderator: Uni.-Prof. Dr. Cornelia Zanger and Reinhard Pommerel, R.I.F.E.L. Vorstand

Participants in the panel:
Salim Yüksel | Volkswagen AG, Stephen Rose | SIEMENS AG, Stephan Hoffmann | Nüssli (Deutschland) GmbH, Christian Flörs | BRUNS Messe- und Ausstellungsgestaltung GmbH, Dirk Zieling | Expo Display Service GmbH, Oliver Wurch | White Label Events, Frank Sonder | foresee GmbH, Matthias Schultze | GCB German Convention Bureau e.V., Hendrik Hochheim | AUMA

Stage: URBAN INTERACTIVE
Format: Fishbowl
Track: Cultural Change

Will brand experiences take place only in the virtual world in the digital age? Will live communication become the dinosaur of corporate communication? Certainly not! Our customers want to experience emotions – but this raises the question of what future scenarios will look like. How will the live communication formats be reinvented in the age of digitalisation in response to the changed expectations of our trade show visitors and event participants? These are exciting issues in our industry – experts will engage in dialogue on these topics in the fishbowl. Join the discussion!

Gina Schöler | Minister of happiness
Stage: NATURE STAGE
Format: Interactive stimulus
Track: Individuality

What’s truly important? What makes us happy? What can we personally do and change to achieve this? Gina as the Minister of Happiness creatively inspires you with her interactive encouragement to ponder and participate. That has positive effects on personal and societal well-being. Gina playfully presents insights, facts and figures from happiness research and positive psychology. With a good helping of fun, the interaction shows how you can integrate happiness in your everyday (working) life, and how to shape the good life, so that you can become an ambassador of happiness yourself!

Julia Loske | Systemic organisational consultant and coach

Stage: INDUSTRIAL STAGE
Format: Power presentation
Track: Cultural Change

Branding and community building in the context of contemporary HR work: a power presentation – with examples – on how companies and HR can recruit potential employees for their companies through targeted community and brand building.

Participants in the discussion panel:
Georg W. Broich | President LECA, CEO Broich Catering & Locations
Stephanie Forstner | Unit-Lead Catering & sustainability at Lemonpie Catering
Jutta Kirberg | Founder, Owner and Managing Director of Kirberg Catering
Oliver Wendel | Managing Director of LPS Event Catering

Moderator: Henning Fischer

Stage: INDUSTRIAL INTERACTIVE
Format: Talk
Track: Multi-Sensory Experiences

Is socially responsible sustainability even possible in the event business? What’s required to manage the event business in a socially responsible, sustainable manner in the harsh era of little time and little money? Or is the desire for sustainability mere lip service without serious intent to back it up?

Patrick Roubroeks | Xsaga
Stage: 70s STAGE
Format: Power presentation
Track: No Borders

The world of retail has changed dramatically. Just overnight we all started buying online. Is there still a future for shopping and  retailchains?
Yes there is. Eventmarketing is the answer. Patrick Roubroeks from XSAGA, one of the leading Dutch eventagencies, has a legacy on this subject and shows us how.

Angela Karaman | Vaillant GmbH
Stage: FUTURE STAGE
Format: Power presentation
Track: No Borders

Those who attend this presentation will gain insight into the brand experience strategy of a large SME. They will learn about the roles played by the various experience touchpoints in the marketing mix of Vaillant. The company will also share its experience in the successful implementation of content formats and digitalisation approaches. Finally, the question of how to implement these and take stakeholders with you will also be answered.

Full Moon Group: Leticia Hartel | BROICH Catering & Locations: Vasindra Leick

Stage: FRESH STAGE
Format: Power presentation
Track: Fresh

Operational project management vs. creation: power presentations offer valuable insights into the various trades involved in live communication

Mihaela Noroc | Photographer
Stage: KEYNOTE LOUNGE 1
Format: Power presentation
Track: Supranormal

The Romanian photographer Mihaela Noroc has traveled to more than 60 countries since 2013, portraying women of various cultures. She also knows the life stories of all women and learns a lot about discrimination, servitude, fear, but also about courage and dignity. “For me, beauty is diversity. It is much more than what we often see today in mass media “. Noroc shows that beauty is conditioned by naturalness, self-assurance and authenticity.

Christian Clawien | fischerAppelt, Eyke Erk Schröder | fischerAppelt
Stage: KEYNOTE LOUNGE 2
Format: Power presentation
Track: No Borders

What can we learn from theme parks, hybrid events, science centres and innovative brand presentations to attract increased attention and intensify customer relationships with brands? Using new technologies, micro-amusements unite on- and offline worlds with each other and ensure high attention levels and sustainable engagement at a reasonable cost. We demonstrate the creative use of content and technology and explain the philosophy behind these special, usually temporary installations and events.

12:45 – 13:15

Claus Fischer | VOSS+FISCHER gmbh
Stage: URBAN STAGE
Format: Fireside Camp
Track: Space

The presentation entitled ‘Why is live communication so important in the digital age?’ is filled with examples of different kinds of events as well as examples of trade show and stand design/communication. The session also includes creating stories and environments, content and design. The goals for the day: fun, inspiration and gaining an understanding of the wide range of options for live communication.

Nicholas Qyll | Designer, design researcher & creative consultant, Björn Sorge | Pro7
Stage: NATURE STAGE
Format: Power presentation
Track: No Borders

That’s the motto of the presentation by Björn Sorge and Nicholas Qyll. These two gentlemen tell you what it takes for companies, organisations, departments and finally the employees to truly place the customer at the centre of their daily work. With the help of superb examples from their own careers, they want to shed light on how to provide a perfect experience for the customer at digital and analogue touchpoints, without the customer experiencing boundaries between these two worlds.

Gina Schöler | Minister of happiness
Stage: NATURE INTERACTIVE
Format: Moments of Encounter
Track: Individuality

An open ear: Minister of Happiness Gina invites you to an audience. Press the pause button briefly, gather impressions and let your thoughts flow freely. Say what’s on your mind and what concerns you, moves you, motivates you. Gina will listen mindfully to whatever you have to say – without replying and without judging.

Marion Conrady | German Pavilion at EXPO 2020 in Dubai, Andreas Horbelt | facts and fiction GmbH
Stage: INDUSTRIAL STAGE
Format: Concept presentation
Track: Space

How do you present a country at a world exhibition? How does an EXPO work – and which requirements result from these insights for a pavilion? Andreas Horbelt explains the concept of the German Pavilion, Marion Conrady its background.

Dr. Oliver Haferbeck | timpact. GmbH
Stage: INDUSTRIAL INTERACTIVE
Format: Power presentation
Track: Staging

Oliver works with executives on outstanding performances. Not only do the Brandex visitors learn how to create rousing presentations, they are also inspired to stop boring business talks.

Johannes Ceh | Independent Chief Customer Officer
Stage: 70s STAGE
Format: Power presentation
Track: Cultural Change

What exactly is customer centricity? Software? Marketing? Services? Business models? Products? Touchpoints? Organisational development? All these factors play a role in customer centricity. However, customer centricity consists primarily of one thing: leadership. Working for people. And with people. It’s the way companies, together with their employees, design the relationship to their customers. Or not.

Christoph Kirst | insglück
Stage: FUTURE STAGE
Format: Power presentation
Track: No Borders

Currently, live communication focusses on direct experience and personal interaction. On the other hand, we are working intensively on refining digital simulation to the point where it is as similar to live experience as possible, or even surpasses the latter. What are the opportunities and challenges involved in this development?

marbet Marion & Bettina Würth GmbH & Co. KG: Simon Stahl
VOK DAMS Events + Live-Marketing: Melanie Piorek
insglück Gesellschaft für Markeninszenierung mbH: Malte Heindl
PHOCUS BRAND CONTACT: Christopher Horn
JOKE Event AG: Christian Seidenstücker

Stage: FRESH STAGE
Format: Blind Date
Track: Fresh

Who’s going to be your date? Analogous to the well-known TV format, agencies compete for the attentions of a young project manager or concept developer.

Christine Hartwig | Freelance conceptioner and scenographer
Stage: FRESH INTERACTIVE
Format: Workshop
Track: Fresh

How does an encounter work in a space? What can we learn from festivals? This interactive workshop shows how you can generate better ideas using prototypes and high-speed models.

James Morgan | Event Tech Lab
Stage: KEYNOTE LOUNGE 1
Format: Power presentation
Track: No Borders

The development of modern technology influences and enhances how attendees experience events. This session will explore how to design engagement strategies that create behavioural changes. The complementarity between live experiences and digital engagement is explored and challenges explained through using tools such as AI, AR, co-creation and collaboration technologies. Case studies are used to illustrate the points made.

Michael Ostertag-Henning | Schmidhuber Brand Experience GmbH
Stage: KEYNOTE LOUNGE 2
Format: Power presentation
Track: Space

How do we communicate attitude? How do we create genuine customer relationships in a complex digital world? Brand EXPERIENCE has nearly eliminated the issue of brand IDENTITY in brand communication. Based on examples of projects in brand communication in space, Michael Ostertag focusses on the question of whether that’s the right path.

Jens Heinen | CEO/ Creative Director Lichtfaktor GmbH
Stage: 70s Interactive
Format: Deep Dive
Track: Supranormal

Quatar Opening National Library 2018

13:30 – 14:00

Belén Montoliú | Curator of the Zurich Festival 2018

Stage: URBAN STAGE
Format: Speakers Corner
Track: Staging

Discover ‘Other Places’ – other communication channels via the example of the artistic and landscape-architectural installation ‘Future Forest’. This temporary installation formed the centrepiece of the Zürich Festival 2018 and inspired passersby and interested parties to stop for a moment and think about the ecological issues that have steadily become increasingly relevant. Join us in reflection and encounter a different form of communication at our ‘Speakers’ Corner’.

Bühne: INDUSTRIAL STAGE
Format: Dialog
Track:

Space for unaffomed topics

Bühne: FUTURE STAGE
Format: Dialog
Track:

Space for unaffomed topics

Prof. Stefan Luppold | Duale Hochschule Baden-Württemberg (DHBW)
Stage: URBAN INTERACTIVE
Format: Power presentation
Track: Multi-Sensory Experiences

The software industry has long been familiar with user conferences as co-creative events that also strengthen the relevant brand. This works in other sectors of the economy as well – as an intelligent and strategically staged form of live communication. The speaker has done his own research, published books and articles and organised his own events in this area. He presents various dimensions of impact that emerge around the collaborative ongoing development of products.

Tom Büschemann | PLATOON cultural development GmbH
Stage: NATURE STAGE
Format: Power presentation
Track: Supranormal

PLATOON KUNSTHALLE is designed as an experimental space for artists and creatives, and for the members of the PLATOON NETWORK. The program is curated by PLATOON Cultural Development and various invited curators. The venue hosts art projects, workshops and events in the realms of club culture, subcultural networks, global movements and more. It also presents a multitude of creative and artistic projects that clash with regular art institutions. Subculture at PLATOON KUNSTHALLE is presented in different formats like exhibitions, movie nights, concerts and multimedia performances, workshops, discussion panels and special events.

Gina Schöler | Minister of happiness
Stage: NATURE INTERACTIVE
Format: Moments of Encounter
Track: Individuality

Look me in the eye: interpersonal relationships develop through awareness and appreciation. Minister of Happiness Gina offers eye contact based loosely on the ‘Eye Contact Challenge’. Feel the impact it can have on you when you simply look a stranger in the eye.”

Stephan Hartmann | Neumann&Müller GmbH & Co. KG
Marcel Scharmann | Neumann&Müller GmbH & Co. KG
Stage: INDUSTRIAL INTERACTIVE
Format: Workshop
Track: No Borders

This workshop will discuss in detail how ‘remote simultaneous interpreting’ is already technically feasible today and what still needs to be developed to create a perfect service package.

Christoph von Marschall | Der Tagesspiegel
Stage: KEYNOTE LOUNGE 2
Format: Power presentation
Track: Cultural Change

As the fourth-largest economy in the world, Germany has enormous international influence. But how fair and how reliable are the foreign and European policies of the alleged paragon? What do our neighbours and most important global partners think of us? Christoph von Marschall examines whether the German government is genuinely willing to take action on an international basis, and does not find any encouraging signs.

Patrizia Isabella Widritzki, Kristine Fester | Good to know
Stage: 70s STAGE
Format: Power presentation, dialog
Track: Space

Can you breathe away a brainchild? And what role does space play in knowledge transfer? In a dialogue-based sharing of experiences, we discuss why successful knowledge transfer requires personal encounter and exchange.

Nicolai Jakobs | nau media house
Stage: 70s INTERACTIVE
Format: Power presentation
Track: No Borders

How can real experiences and events benefit from digital communication, and how do I attractively integrate my viewers in my communication? How can brands communicate live on the Web and how corporate do they want to/can they be? How do you achieve high-coverage interaction with your target group? In this presentation, Nicolai talks about the blurring of boundaries, genuine emotions and the interaction of digital live communication with real experiences of Generation Y, using mobile live streams and interactive marketing.

Baykomm: Andrea Ahlbrecht
TU Chemnitz: Prof. Dr. Cornelia Zanger
POMMEREL – Live- Marketing GmbH: Reinhard Pommerel
insglück Gesellschaft für Markeninszenierung mbH: Christian Poswa

Stage: FRESH STAGE
Format: Talk
Track: Fresh

Discussion panel on the various professional fields in live communication: among other topics, questions such as ‘What can I earn’ or ‘Freelance or company employee?’ will be discussed.

Sara Nuru | Model, Co-Founder nuruCoffee und nuruWomen e.V.
Stage: KEYNOTE LOUNGE 1
Format: Power presentation
Track: Individuality

In this talk Sara Nuru, a German fashion model and TV moderator with Ethiopian roots, shares her personal story on how her identity evolved from “the first black baby of Erding” to “Germany’s Next Top Model” and finally to a young Entrepreneur of her social business nuruCoffee and the founder of her association nuruWomen e.V.”. She urges that identity might begin with the way you look or what you do for a living. But it is up to each one of us – starting with ourselves – to make sure that our identity does not end at that.

14:15 – 14:45

Johannes Ceh | Independent Chief Customer Officer, Sigurd Jaiser | sipgate GmbH, Sascha Hartmann | Design Offices
Stage: URBAN STAGE
Format: Talk
Track: Cultural Change

Do we really have to look that far to find examples of best practice for New Work? No. Because with Design Offices and Sipgate, two international pioneers from Germany are available and willing to provide answers – answers to the questions about tools, spaces, processes and cultures. Johannes Ceh will ask these questions and, together with the panel participants, will find the answers to why a CX also needs EX and what role the approaches of New Work offer in this regard.

Andreas Braasch | Brose Communication GmbH
Stage: URBAN INTERACTIVE
Format: Ask me anything-Session
Track: Multi-Sensory Experiences

Honestly, aren’t you tired of hurting your eye for quality with appalling, cheap trade show stands year after year? Or have you yourself been adversely impacted by the ‘lousy trade show performance’ of your company, which has ambitious goals but pathetically falls far short of them? Stop throwing good money after bad and get your act together with your colleagues. Overcome your internal hurdles and let trade show construction professional Andreas Braasch teach you how to avoid mistakes in your trade show stand and provide you with tips and tricks to help you join the top ranks of live communication. Plop any arbitrary trade show stand under the expert’s nose and he’ll tell you within seconds what it’s worth or throw it in the bin. Register now and switch from ‘lousy’ to ‘brilliant’!

Robin Hofmann | HearDis!, Sebastián Mealla | ProtoPixel
Stage: NATURE STAGE
Format: Power presentation
Track: Multi-Sensory Experiences

Emotions are created by memorable experiences. Impactful experiences are multisensory, where all senses unite to deliver tailor-made and dynamic brand experiences beyond the status quo!

Christine Mack | Yoga Teacher
Stage: NATURE INTERACTIVE
Format: Mindful Movement Session
Track: Individuality

A long day at the festival with presentations and workshops poses physical and mental challenges in equal measure. Mindful Movement Sessions, inspired by simple yoga sequences, energising breathing exercises and mindfulness-based meditation, offer the perfect balance for body and mind. This special form of encounter (with yourself and other participants) will help you to process information better. In addition, the sessions enhance your awareness of your body and your ability to concentrate. The 30-minute sessions can be done in normal clothing and without any prior knowledge or experience in the techniques. All equipment will be provided.

Patrizia Isabella Widritzki | Alexandra Matzke | Barbara Schiller
Stage: INDUSTRIAL STAGE
Format: Interactive stimulus
Track: Cultural Change

Gender what? None of my business. Or is it? And why is it so important to make role models visible? Let’s question and explore norms and prejudices together. And change our perspectives! Attitudes, opinions and participation wanted!

Prof. Dr. Gernot Gehrke | Hannover University of Applied Sciences and Arts, André Gebhardt | T-Systems International GmbH
Stage: INDUSTRIAL INTERACTIVE
Format: Power presentation / discussion
Track: Cultural Change

Generations of event managers have been trained in event marketing with the help of the 4 Ps (product, price, place, promotion). When it worked well, three more Ps were added (personnel, processes, physical locations) to explore the special features of the event industry as a service industry. With the VITER model, Ivna Reic (2016) presents a concept for a consumer-centered marketing approach that revolutionises the event management process by focussing on value, information, tangibles, experience and relationships.

Annabelle Atchison | 42ponies* GmbH, Helge Thomas | PROEVENT GmbH
Stage: 70s STAGE
Format: Provocation
Track: Individuality

Trust in companies and their advertising messages has never been as low as it is today. The consequence: marketing increases the obtrusiveness of advertising. The two creative minds show why this is the stupidest of all ideas, using inspiring examples.

Timm Wilks | Schmidhuber Brand Experience GmbH
Stage: FUTURE STAGE
Format: Power presentation
Track: Space

How is digitalisation manifested in space? How do we create experiences that literally go beyond our four walls? How do we create brand-new stories and ways of telling them by mixing space, virtual reality, time and content? A presentation on ‘flying’ and letting ‘fly’ in an exciting world.

insglück Gesellschaft für Markeninszenierung mbH: Philipp Dorendorf
onliveline GmbH: Petra Lammers
Uniplan GmbH & Co. KG
STAGG & FRIENDS GmbH

Stage: FRESH STAGE
Format: Pitch
Track: Fresh

Mirror, mirror on the wall… Agencies have a maximum of 5 minutes each to present 5 charts and themselves to young creative talents.

VOK DAMS Events + Live-Marketing: Irene Menke
Uniplan GmbH & Co. KG: Kim Ermler

Stage: FRESH INTERACTIVE
Format: Workshop
Track: Fresh

How do I reach people with live communication? With even more people who participate. And a creative idea. In a small brainstorming session, the junior concept developers from treibhaus 8.0 show how you can achieve something.

Martina Gollner & Christina Riedler | FullAccess Event Services OG, Raúl Krauthausen | SOZIALHELDEN e.V., Mareike Lüdtke | Deutscher Evangelischer Kirchentag 2019 Dortmund, Moderator: Anja Backhaus

Stage: KEYNOTE LOUNGE 1
Format: Talk
Track: Cultural Change

When you assume that 20% of the population has a disability – visible or invisible – why isn’t this potential target group recognised by event organisers? This issue will be discussed by organisers, service providers and people with disabilities.

Florian Machner & David Roth | prjktr.machner roth gbr
Stage: KEYNOTE LOUNGE 2
Format: Power presentation
Track: Staging

When spaces learn to talk and blur all boundaries, prjktr. serve up tidbits of visual staging — of talking spaces, atmospheres without borders, and acrobatic performances in space — of cats and lasers and naked asphalt.

Cheil MDLab – Intelligent Space
Jan Schwiersch | Creative Director
Boris Banozic | Executive Creative Director
Stage: 70s Interactive
Format: Deep Dive
Track: Supranormal

How Samsung showcases its seamless Ecosystem of Products in Space

15:00 – 15:30

Christiane Varga | Trend and futurologist at Christiane Varga e.U.
Stage: URBAN STAGE
Format: Power presentation
Track: Multi-Sensory Experiences

We live in a real, digital era that is fundamentally determined by emotions. These are the response to a world that no longer offers unambiguous clarity. How can we develop emotional independence that elevates the potential of encounters to a higher level?

Bühne: NATURE STAGE
Format: Dialog
Track:

Space for unaffomed topics

Alexandra Matzke | Speaker, trainer and coach for self-efficacy
Stage: URBAN INTERACTIVE
Format: Workshop
Track: Individuality

Of hypochondriacs with brain tumours, self-promoters and self-fulfilling prophecies: effective people experience less stress, and are healthier, happier and more successful. And everyone can (learn to) be effective!

Gina Schöler | Minister of happiness
Stage: NATURE INTERACTIVE
Format: Moments of Encounter
Track: Individuality

Encounters create growth: People need up to 16 hugs per day and a hug should last more than 20 seconds to get the happiness hormones flowing. Minister of Happiness Gina will be distributing free hugs – sharing a large helping of happiness for free! Who dares to participate?

Jan Peter Reineke | Detlef Wintzen | insglück
Stage: INDUSTRIAL STAGE
Format: Power presentation / Talk
Track: Staging

Everyone’s been talking about e-gaming for a while now, and not just since major sponsors such as Vodafone or McDonalds entered the arena. Immersion, networking, mediaisation – e-gaming has numerous aspects that are discussed here to answer the one big question: what can marketing professionals learn from e-gaming in terms of staging, content and content distribution? And what about those unknown beings – gamers? A thought starter from Detlef Wintzen: LIVE is a GAME! How live communication is changing rapidly at speed; how digital gaming tools are gaining ground and can intensify brand experiences.

Danielle Brons | brandXtension
Stage: 70s STAGE
Format: Power presentation
Tracks: No Borders

She won a Golden Giraffe Event Award with the gamechanging McDonalds Good Times Island-case. The new approach of (event)marketing by the fastfoodchain wasn’t based on gut feeling, but on a neuroscientific fundament and lessons learned from what makes an event or activation powerful. At BrandEx MSc Danielle Brons (brandXtension) takes you along in the world of impactful brand experiences.

Colja Dams | VOK DAMS Events + Live-Marketing
Stage: 70s INTERACTIVE
Format: Power presentation
Track: Cultural Change

Traditional project management is becoming increasingly ineffective and new approaches are needed in times of digitalization. The solution: agile event management – with measurable increase in effectiveness and motivation of all involved.

Salim Yüksel | Volkswagen AG, Dr. Marlon Braumann | store2be GmbH, Michael Albrecht | A4VR – The Agency for Virtual Reality

Stage: FUTURE STAGE
Format: Talk
Track: Cultural Change

Live communication is currently undergoing numerous changes. This panel presents new technologies, new business models and new customer behaviors and discusses these from multiple perspectives. Michael Albrecht, Salim Yüksel and Dr. Marlon Braumann will discuss the role that events play today and will play in the future, how familiar formats in the areas of trade shows and events will change and what will motivate target groups in 2025 to visit real or virtual events.

Mampe Spirituosen GmbH: Tom Inden-Lohmar

Stage: FRESH STAGE
Format: Fuck-Up Talk
Track: Fresh

Life is a rollercoaster: an unusual career in the event industry.

Rönke von der Heide | INSPIRED EXPERIENCE
Stage: KEYNOTE LOUNGE 1
Format: Travelogue
Track: Supranormal

In 30 minutes around the world – a journey to new perspectives and approaches. He shares about his own expedition around the world looking for inspirations and put across the stories and encounters behind the small and big success as well as his own work as a creative and maker!

Matthias Benz | Benz & Ziegler GbR
Stage: KEYNOTE LOUNGE 2
Format: Power presentation
Track: Space

On the basis of exemplary projects, Matthias Benz investigates the architectural staging of brands, the interaction of architecture and design as well as the special task of translating digital products into the spatial and haptic.

15:45 – 16:15

Frederic Robinson | Idee und Klang
Stage: NATURE STAGE
Format: Power presentation
Track: Multi-Sensory Experiences

People perceive spaces. And thanks to tracking technologies, it now works the other way around, too. The presentation presents a series of responsive audio concepts with which immersive, living and accessible worlds of sound can be created.

Christine Mack | Yoga Teacher
Stage: NATURE INTERACTIVE
Format: Mindful Movement Session
Track: Individuality

A long day at the festival with presentations and workshops poses physical and mental challenges in equal measure. Mindful Movement Sessions, inspired by simple yoga sequences, energising breathing exercises and mindfulness-based meditation, offer the perfect balance for body and mind. This special form of encounter (with yourself and other participants) will help you to process information better. In addition, the sessions enhance your awareness of your body and your ability to concentrate. The 30-minute sessions can be done in normal clothing and without any prior knowledge or experience in the techniques. All equipment will be provided.

Ulf Tassilo Münch | Initiator Street Food Congress Europe, Internationaler Berater und Spitzenkoch, Mike Süsser | TV- und Spitzenkoch, K.F. Seetoh | Food Markets Gluttons Bay, Founder World Street Food Congress, Michelle Adriana | Philippines-based head chef and owner of Flavors on Fire

Stage: INDUSTRIAL STAGE
Format: Talk
Track: No Borders

Whether during travel, at festivals, in restaurants or simply meals at home – the culinary arts unite people and cultures. Eating can be so much more than just food and beverages. Food is a global ambassador for cultural identity.

Dr. Peter Neven | AUMA
Stage: INDUSTRIAL INTERACTIVE
Format: Power presentation
Track: No Borders

AUMA says: No exhibitors – no trade show. If all interpersonal forms of communication were digitalised, trade shows and fairs without face-to-face-communication would become redundant. AUMA asks: To which extent does it make sense to digitalise fairs and exhibitions?

Tanja Kilzer | Doctoral candidate at the University of Cologne
Stage: 70s STAGE
Format: Power presentation
Track: Space

Learn how meetings and encounters in the context of Event- and Entertainment-Architecture are conceived by various room structures, architectonical concepts, and local circumstances.

Dr. Christina Buttler | MCI Deutschland
Stage: FUTURE STAGE
Format: Power presentation
Track: No Borders

Event formats such as Open Space or Speed Geeking are generally still discussed in positive terms, but rarely implemented. They cannot be exhaustively planned with a checklist, so that organisers and agencies frequently cling to already designed formats. The problem with this is that these formats rarely match the goals and target group of the relevant event. Instead of using the prefabricated formats, it’s much better to implement the principles behind them, such as participation, dialogue at eye level, etc. and to integrate these in the process of experience design for events. I can show you how to do this — with a power presentation on the principles behind the formats and examples of innovative formats designed specifically for the respective purpose that have been implemented in practice. Questions from the audience are welcome.

VOK DAMS Events + Live-Marketing: Colja Dams und Katharina Strupp
Stage: FRESH STAGE
Format: Power presentation
Track: Fresh

From agility to Generation Z: what opportunities and perspectives will the industry offer in the future?

ethletic: Marc Solterbeck
Stage: FRESH INTERACTIVE
Format: Talk
Track: Fresh

Behind the scenes: Q&A and discussion with the CEO of ethletic and Fresh briefing provider Marc Solterbeck.

Sjoerd Weikamp | EventBranche.nl
Stage: KEYNOTE LOUNGE 1
Format: Trendwatching
Track: Staging

Dutch eventmediaplatform EventBranche.nl publishes their #EventTrends on a yearly base. Where are our challenges and our opportunities?
‘Say bye to the Stage’, ‘Influencereventmarketing’ and ‘Without LIVE advertising is DEAD’ are 3 of the 20 trends for 2019. Chief-editor Sjoerd Weikamp takes you into the direct future of our industry.

Matze Knop | Comedian

Bühne: URBAN STAGE
Format: Interview
Track: Supranormal

Matze Knop slips into such a wide range of roles so authentically that you’d gladly believe for a moment that the actual person he’s portraying is standing in front of you. He will also be demonstrating his gift for the art of transformation on his current tour, entitled ‘Willkommen in MATZEknopien’ starting in early 2019,  when he not only changes his appearance with sophisticated make-up and masks but thinks his way into the parodied personalities. The extent to which these changes in perspective can work as motivation for encounters and what he learns from them will be discussed in the interview with Anja Backhaus.

Johannes Plass, Chief Executive Officer & Co-Owner MUTABOR

Bühne: KEYNOTE LOUNGE 2
Format: Workshop
Track: No borders

The reasons for the extinction of major international trade fairs are many and varied. What all trade fairs have in common is ignorance of trends regarding relevance, content, and society. The problem: When trade fairs no longer set the agenda, there is no momentum for million-dollar investments. This workshop helps to understand how the needs of target groups and visitors are shifting and forcing the industry to act.

Kathrin Milic-Grunwald | Associate, ATELIER BRÜCKNER GmbH

Bühne: 70s Interactive
Format: Deep Dive
Track: Supranormal

The Maccallan Visitor Experience

16:30 – 19:00

Prof. Stefan Hofmann | LICHTWERKE GmbH
Stage: MAIN STAGE
Format: Power presentation
Track: Supranormal

Why do approximately 70,000 people trek into the desert every year and build communities away from the rat race? Perhaps because it’s an intensely human thing to do and because they are hoping for genuine encounters with like-minded people.

Julius van de Laar | VAN DE LAAR CAMPAIGNING
Stage: MAIN STAGE
Format: Power presentation
Track: Cultural Change

Why brands and companies should position themselves in the societal debate. What responsibility is associated with the willingness to stand for something and distinguish yourself from the mainstream? Campaign strategist and TEDx speaker Julius van de Laar presents lively examples of this and points out new approaches to communication that make brands not only the winners but the designers of the future as well.

Did you miss an interesting speaker? You’re still hungry for knowledge and inspiration? Then you’re in the right place: the Expertise Exchange offers a unique opportunity for an exclusive idea-sharing session with an expert of your choice.