Managing Partner at Schmidhuber Brand Experience GmbH
12:45 – 13:15
Experiencing brands live in the digital age
Stage: KEYNOTE LOUNGE 2
Format: Power presentation
Track: Space
How do we communicate attitude? How do we create genuine customer relationships in a complex digital world? Brand EXPERIENCE has nearly eliminated the issue of brand IDENTITY in brand communication. Based on examples of projects in brand communication in space, Michael Ostertag focusses on the question of whether that’s the right path.
Profile
Michael Ostertag-Henning worked in leading communication agencies while he was studying to become an architect. His passion for bringing people together with brands and interior spaces was ignited early on in his career.
After finishing his training at Daniel Libeskind and the Graft agency, Michael joined SCHMIDHUBER, and has been a managing partner since 2008. In his time here, his work has included a radical reimagining of Audi’s brand communication, setting new standards in the industry. With a deep appreciation of the way our industry is developing, Michael is SCHMIDHUBER’s visionary in the broad field of live communication, an expert at turning brand messages into a tangible experience.