06 | BrandEx 2024
17.-18. JANUARY 2024

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Julia Loske

Systemic organisational consultant and coach

12:00 – 12:30
From human resources to human relations – branding in the context of contemporary HR work

Stage: INDUSTRIAL STAGE
Format: Power presentation
Track: Cultural Change

Branding and community building in the context of contemporary HR work: a power presentation – with examples – on how companies and HR can recruit potential employees for their companies through targeted community and brand building.

Vita

Julia Loske is a systemic organisational consultant and coach. Thanks to her professional background in various HR functions at a media start-up, an investment company, a corporate group and in the educational and cultural sector, she has extensive experience gained in challenging projects in the context of digitalisation and the start-up scene. She is also a co-founder of the Purple Squirrel Society e.V. – a human resources association that is considered ‘the most progressive HR association in Germany’.