Creative Director at ottomisu communication GmbH
14:15 – 14:45
Connectivity instead of advertising: a provocation by Annabelle Atchison and Helge Thomas
Stage: 70s STAGE
Format: Provocation
Track: Individuality
Trust in companies and their advertising messages has never been as low as it is today. The consequence: marketing increases the obtrusiveness of advertising. The two creative minds show why this is the stupidest of all ideas, using inspiring examples.
Profile
Helge was born in Heidelberg in 1964 and never went to university, because he doesn’t like operating manuals. He prefers to try things out firsthand. He got into marketing as a lateral entrant in 1994, became one of the first podcasters in 2007, has been twittering for more than ten years and taught himself film-making – his greatest passion. In 2011 he joined PROEVENT, a communications agency in Heidelberg, and became the creative director and a member of the management board in 2013.