06 | BrandEx 2024
17.-18. JANUARY 2024

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Frank Sonder

CEO and Co-Founder | speaker | business consultant, foresee GmbH

11:15 – 11:45
If you haven’t got a clue just stop and think &
TRANSPARENT COMMUNICATION INSTEAD OF FLOODS OF ADVERTISING – THE SUSTAINABILITY REPORT
Frank Sonder | foresee GmbH, Clemens Arnold | 2bdifferent

Stage: 70s INTERACTIVE
Format: Power presentation / Talk
Track: Cultural Change

If you haven’t got a clue just stop and think

The success story of the free markets began with great promise. Competition brought sustained growth and prosperity. That’s over. The ‘hidden persuaders’ overdid things. The economic and environmental consequences are now coming home to roost. Our imperial lifestyle is not invisible. This presentation is a rant against pseudo-innovation and the terror of consumerism. It’s time for a new kind of communication!

TRANSPARENT COMMUNICATION INSTEAD OF FLOODS OF ADVERTISING – THE SUSTAINABILITY REPORT

More and more spending for ever-shrinking results in the circuses vying for attention. Communication in the sense of a sustainability report is a much more efficient means of presenting one’s image credibly and transparently. The presentation provides an overview of the reporting standards and shows the options for implementation using the example of the German Sustainability Code.

12:00 – 13:15
Live Communication: The Dinosaur of Corporate Communication?

Moderator: Uni.-Prof. Dr. Cornelia Zanger and Reinhard Pommerel, R.I.F.E.L. Vorstand

Participants in the panel:
Salim Yüksel | Volkswagen AG, Stephen Rose | SIEMENS AG, Stephan Hoffmann | Nüssli (Deutschland) GmbH, Christian Flörs | BRUNS Messe- und Ausstellungsgestaltung GmbH, Dirk Zieling | Expo Display Service GmbH, Oliver Wurch | White Label Events, Frank Sonder | foresee GmbH, Matthias Schultze | GCB German Convention Bureau e.V., Hendrik Hochheim | AUMA

Stage: URBAN INTERACTIVE
Format: Fishbowl
Track: Cultural Change

Will brand experiences take place only in the virtual world in the digital age? Will live communication become the dinosaur of corporate communication? Certainly not! Our customers want to experience emotions – but this raises the question of what future scenarios will look like. How will the live communication formats be reinvented in the age of digitalisation in response to the changed expectations of our trade show visitors and event participants? These are exciting issues in our industry – experts will engage in dialogue on these topics in the fishbowl. Join the discussion!

Profile
As an experienced entrepreneur, speaker and management consultant, Frank focuses on human-computer interaction in all its incarnations and on the impact of digitalisation on our society. He was the founder and creative mind behind foresee, a company that developed interactive solutions at the interface among humans, design and technology.
As a freelance consultant and moderator, Frank enables international clients to be innovative and to face the challenges of our time. He is a passionate optimist with regard to technology, but doesn’t trust the hype or the speech bubbles of the contemporary business environment.
As a partner in various research projects, he supports the Swiss think tank W.I.R.E. as a member of the board and the Convention Camp Conference as its creative director. In his presentations and articles in renowned journals and books, he outlines future innovations and visions, lessons from the past and a realistic view of human beings against the background of the technological and societal challenges they face.
He is a co-author of “The FinTechBook” – the first crowdsourced book on the revolution in the financial sector. His topics range from innovation hype to future banking, the impact of artificial intelligence, the capabilities of blockchain, the future of fashion and music to future work. He is an instructor at the European School of Design in Frankfurt and the Shiftschool in Nuremberg.
Even when his creativity produces persuasive ideas under all sorts of conditions, the avid marathon runner and racing cyclist gets his most remarkable ideas over longer stretches. He lives in Berlin, has three children and enjoys sharing flats and cars.