Senior Expert Concept & Creation at fischerAppelt, live marketing GmbH
12:00 – 12:30
Let the fun begin – Micro-amusements in Marketing, PR and Events
Christian Clawien | fischerAppelt, Eyke Erk Schröder | fischerAppelt
Stage: KEYNOTE LOUNGE 2
Format: Power presentation
Track: No Borders
What can we learn from theme parks, hybrid events, science centres and innovative brand presentations to attract increased attention and intensify customer relationships with brands? Using new technologies, micro-amusements unite on- and offline worlds with each other and ensure high attention levels and sustainable engagement at a reasonable cost. We demonstrate the creative use of content and technology and explain the philosophy behind these special, usually temporary installations and events.
Profile
Since 2017, Eyke Schröder represents the strategy and creation of fischerAppelt, live marketing. He is specialized in marketing conception, communication strategies and live marketing activations. Before that he worked as a strategist for Vitamin E and Kunstraum GfK mbH. At that time he developed 360° projects, like the Olympus Perspective Playground. After his studies in architecture, he studied integrated design and brand space communication. With his later studies of online marketing management, he further expanded his high level of 360°- target affinity.