BrandEx – International Festival of Brand Experience

Dr. Steffi Burkhart

Human Capital Evangelist

10:30 – 11:00
Support the girls – in politics, industry and science

Stage: MAIN STAGE
Format: Power presentation
Track: Cultural Change

By 2030, there will be a shortage of roughly eight million young professionals in Germany and the global war for talents hasn’t even started in earnest yet. Many German companies are not properly prepared for this. Thus, it is all the more important to expand the talent pool at management levels to 100%, for example, instead of focussing on only 50 per cent of the talent pool – namely on the male end. That’s an error in the system that also increasingly annoys and frustrates talented women who want to pursue careers. In the global employee crisis, that’s a mistake companies can’t afford to make any more. Steffi Burkhart shows how cognitive distortions negatively influence the recruitment and promotion of young female talents and how companies can counteract these.

Profile
Dr. Steffi Burkhart does research and gives presentations on the future of work and the change in social values from the perspective of her generation, known as Generation Y (born between 1980-1995) or millennials. She’s a popular guest at major events, in panel discussions, in expert circles in German industry and on radio and television. She is a member of the supervisory board of a Swiss company, part of the Innovation Board of the Hochschule Hamm/Lippstadt and Advisory Board Member of the Europe Workforce Institute of Kronos. As Germany’s best-known expert on the millennial generation, she knows the pain points of German industry: in its digital transformations, there is a shortage of talented young people – the digital natives and the required millennial mindset. That’s precisely where Dr. Burkhart starts, providing important information and ideas to companies on how they can rejuvenate their talent pool, why it is important to expand the talent pool to 100%, and how companies create services and products and excite their customers, as well as revealing how to change successfully into an agile company.

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