15:00 – 15:30 Uhr
Playground E-Gaming: hello from the other side
Jan Peter Reineke | Detlef Wintzen | insglück

Stage: INDUSTRIAL STAGE
Format: Power presentation / Talk
Track: Staging

Everyone’s been talking about e-gaming for a while now, and not just since major sponsors such as Vodafone or McDonalds entered the arena. Immersion, networking, mediaisation – e-gaming has numerous aspects that are discussed here to answer the one big question: what can marketing professionals learn from e-gaming in terms of staging, content and content distribution? And what about those unknown beings – gamers? A thought starter from Detlef Wintzen: LIVE is a GAME! How live communication is changing rapidly at speed; how digital gaming tools are gaining ground and can intensify brand experiences.