06 | BrandEx 2024
17.-18. JANUARY 2024

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Angela Karaman

Senior Manager Brand Experience at Vaillant GmbH

12:00 – 12:30
Brand experience in SMEs – Strategy. Implementation. Added value.

Stage: FUTURE STAGE
Format: Power presentation
Track: No Borders

Those who attend this presentation will gain insight into the brand experience strategy of a large SME. They will learn about the roles played by the various experience touchpoints in the marketing mix of Vaillant. The company will also share its experience in the successful implementation of content formats and digitalisation approaches. Finally, the question of how to implement these and take stakeholders with you will also be answered.

Profile
Angela Karaman (37) gained her initial experience with trade shows as a hostess and translator while she was studying at university.
At the age of 24, she organised her first large-scale non-profit event – a Portuguese dance festival with 2,000 visitors. In her first real job, she worked as a project manager in a small event agency. Since 2008, she has held various positions in live communication at the Vaillant Group, most of them with an international focus. In addition to trade shows, events and visitor service, she is currently responsible for the Brand Experience department; one of the highlights up to this point was the opening of the company’s own B2B brand world. Her passion for live communication means that she moves within the industry with openness and curiosity, taking time to reflect on which brand experience touchpoint can be best conveyed with which message and story, technology and partner.